— Overview —
GEO & AEO — Getting Cited by AI Search, Not Just Ranked by Google
AI search tools answer questions directly instead of returning a list of links — and they choose which sources to cite based on different signals than classic Google ranking factors: concrete, sourced statistics, clear direct quotes from named experts, well-structured Q&A content, and consistent entity information across the web. GEO/AEO is the practice of shaping your content and structured data so these systems can find, trust, and cite your business by name.
"Classic SEO gets you ranked. GEO/AEO gets you quoted."
GP
Est. 2020
— Why It Matters —
GEO & AEO — Getting Cited by AI Search, Not Just Ranked by Google
A growing share of buying journeys now start inside ChatGPT, Google AI Overviews, or Perplexity instead of ten blue links. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) is the discipline of making sure your business is the one these tools cite.
10+
Active Clients
25+
Projects Delivered
4+
Years Experience
100%
Delivery Rate
— Our Process —
How we deliver GEO / AEO
Structuring content and entity data so AI search tools can find, trust, and cite your business.
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Structured Q&A Content
We turn key topics into direct, well-structured question-and-answer content — the format AI systems extract from most cleanly.
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FAQ & Service Schema
We implement and keep accurate FAQPage, Service, and Organization structured data, giving AI systems a machine-readable version of your content.
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Numbers-Led, Sourced Content
We rewrite key pages to include concrete, checkable statistics and named-expert quotes — the content type GEO research consistently points to.
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Entity Consistency Audit
We check and align your business name, founder details, and address across your site, schema, Google Business Profile, and other public profiles.
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AI-Citation Monitoring
We periodically check how and whether your business is being surfaced or cited in ChatGPT, AI Overviews, and Perplexity for relevant queries.
— Deep Dive —
What GEO/AEO Covers and Why It's a Distinct Discipline From Classic SEO
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) describe the emerging practice of optimising content so AI systems — ChatGPT, Google's AI Overviews, Perplexity, and similar tools — surface and cite it when answering a user's question directly, rather than only returning a ranked list of links. This is a distinct discipline from classic SEO because the selection mechanism is different: these systems synthesise an answer from multiple sources and choose which ones to name.
Current research and public guidance from these platforms point to a consistent pattern: AI systems favour content containing concrete statistics with a clear, checkable source; direct quotes attributable to a named person; explicit, well-structured answers to specific questions; and consistent entity information (who you are, what you do, where you're based) that can be cross-referenced across your website, schema markup, and other public profiles.
FAQ-style content is particularly well-suited to AEO because it is already structured as a direct question paired with a direct answer — the exact shape AI systems extract from most easily. Content that buries the answer inside long, unstructured paragraphs is harder for these systems to lift cleanly, even if the underlying information is accurate and useful.
— FAQ —
Common Questions About GEO/AEO
Common Misconception
Most businesses assume ranking well on Google automatically means being cited by AI search tools. The two overlap but are not the same thing — AI systems weigh sourced facts, direct quotes, and structured Q&A content more heavily than classic keyword ranking factors.
Is GEO/AEO a replacement for classic SEO?
Can you guarantee my business gets cited by ChatGPT or AI Overviews?
How do you measure GEO/AEO progress?
Be the Cited Source.
Structured for the way AI search actually selects and quotes its sources.